Emotional Intelligence from the point of view of Banco Santander

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Emotional intelligence (E.I.) is something that nowadays is on everyone's lips, especially when we talk about global firms. In fact, a recent study made from the University of Málaga showed us that E.I. can develop the relationship between the firm and its clients, as it can develop teamwork between members and the capacity to lead a whole team too.


In September 2009, Emilio Botín, the previous C.E.O. of Banco Santander (the biggest bank in Spain), said “if you do not trust yourself and your own capacities, you will not be able to reach your own goals neither the goal of the company”. These are principles and values that Banco Santander has applied since its first beggining in 1860.


As presented in the article “La inteligencia emocional mejora el trabajo en equipo” published on 20.09.2009 by Carmen Sanchez-Silva in the newspaper El País, the emotions play a significant role in the business. The logic is not the only reliable information. The emotions influence our decisions. If we are angry (52% of the cases) and if we cannot control our anger it will affect the future.


The president of Banco Santander and the president of the Marcelino Botín Foundation, developed an educational program to convey the young people to the importance of emotional intelligence, of having new skills and social skills that will be very useful for their future.


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