Strengths, weaknesses, opportunities, and threads

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Taking a step back is as necessary as moving forward. It brings a value. Explanation of the issue that was not understood before can bring significant changes of behavior in the future. A couple of steps back sometimes enable us to move forward way further. The time taken to focus on chosen issue lets us determine the right path to get there. Time invested in explanation, reflection and review is not time wasted.



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Getting to know the strengths, weaknesses, opportunities, and threads not only give the information about the company but also enable the company to create a possibility to develop. The SWOT analysis is such a value to a company. It names the advantages, addresses what the company is lacking, and helps to minimize risks. When the threads match the weaknesses, it means that the company is in danger. On the other hand, it could show the gaps that can accrue as possibilities to further growth.

Limitation opens opportunities. Some situations on the first sight limits us. After analyzing the information, we may create innovative solution to already existing problems. Having a look from different perspective can have a huge value. It opens a door that we did not know they have existed before.

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